Select Your Store
Choose your local Watson's to see the products available in your area.
Choose Your Frame
If you choose to fully customize your furniture, you will start by choosing your frame(s).
That means selecting from love seats, sofas, chaises, swivel chairs, ottomans and more.
Want to add a chaise on the right side of the sofa? Done.
Add additional seating into that sectional? Let us help you.Shop Customizable Furniture
Choose Your Fabric & Finish
Our manufacturing partners carry dozens — if not hundreds — of fabric or leather options.
Have a particular color, shade or pattern in mind? Our designers can help.
Put the finishing touches by choosing your finish, your foot style and even your nailhead, if your preferred manufacturer allows.Schedule a Design Consultation
Design Your Furniture Now
Lexington Home Brands
Bermex Dining Room Furniture
King Hickory Furniture
A family-owned business since 1889, Bernhardt is the ultimate in upholding high business standards and high quality.
King Hickory furniture is constructed in the finest traditions of quality and dependability.
The Personal Design Series program allows you to fully customize any type of upholstered seating to fit your style and room configuration.
Choose from countless configurations, colors, styles and fabrics help bring out your individual style, transforming you into the artist.