Shopping for top quality furniture made in America? We’ve got you covered.
Like in other industries, many furniture brands now outsource part or all of their design and/or manufacturing process overseas as a way to manage costs.
However, we understand that many of our valued customers want to buy furniture that is made in the USA or North America.
That’s why we are proud to partner with the best furniture brands made entirely in the USA, from start to finish.
So whether you want to support American-made companies to boost the economy and support jobs here, or you associate made in the USA with top quality materials and skilled craftsmanship?
You have options here at Watson’s.
Where to Buy American-made Furniture
Watson’s is a family-owned business that began in Cincinnati, Ohio, in 1968, and now has retail locations across the Midwest.
We carry one of the nation’s largest selections for both indoor furniture and outdoor furniture, with many options made right here in America or North America.
So you can shop for patio furniture, living room furniture, home theater seating, dining sets and more, all in one spot -- and all at the guaranteed lowest price in the USA.
In participating locations, you can even customize the color, fabric, layout, frame or finishes on your furniture. Ask one of our designers about your customization options, which are available on even our most affordable furniture lines.
Whether you’re shopping for inside your home or out, our team is here to help you find the best options for your budget, your design style and your home.
Talk with one of our experts now, and let them know you want a furniture brand that is made here in America or North America.
Top American-made Furniture Brands
Our indoor and outdoor buying experts regularly travel across the USA to personally curate the best furniture to be delivered right to your door.
They scour trade shows, tour manufacturing facilities and meet directly with the design teams of not only the well-known brands like Bernhardt or Flexsteel, but also the up-and-coming brands.
It’s all part of our mission to bring you the best furniture selection, with beautiful design and durable manufacturing, at the right price.
Below are some of the best furniture brands made in America or North America.
(Selection may vary based on location, so please contact us for specific availability and promotions available in your market.)
Klaussner (Asheboro, North Carolina)
For nearly 60 years, Klaussner has been on a mission to provide top quality furniture with quick delivery to your home. More than 70 percent of the furniture they make is produced in North Carolina. Signature collections include the Trisha Yearwood Home Collection for your dining room and kitchen.
Jonathan Louis (Los Angeles, California)
This family owned-and operated company has been in business for more than 35 years. One of the primary manufacturing locations is in the United States. For maximum durability and strength, Jonathan Louis uses only domestic hardwoods such as poplar to construct frames. Every piece of furniture is made-to-order, handcrafted by skilled artisans.
Rowe (Elliston, Virginia)
Rowe was founded by two men more than 70 years ago and has become one of the world’s top domestic custom upholstery manufacturers. Every piece of furniture is handcrafted in the USA with a lifetime guarantee to be free from manufacturer defects. They also prioritize protecting the environment through using sustainable, eco-friendly materials and manufacturing processes throughout the production line.
Flexsteel (Dubuque, Iowa)
Flexsteel began in the 1890s as one small factory in Minneapolis, Minnesota. With more than 100 years in business, Flexsteel now has a wide selection of indoor furniture built to order in the USA (its main manufacturing location is in Dubuque, Iowa). Known for their patented Blue Steel Spring Technology, Flexsteel offers high-quality leather and fabric furniture that is built to last.
Country View Woodworking (Millersburg, Ohio)
Country View Woodworking is a family-owned business that was founded more than 20 years ago and offers a beautiful selection of dining collections. The team of highly skilled Amish craftsmen and artisans carefully handcraft each piece from solid, North American hardwood. Each piece is made right in the heart of Ohio’s Amish Country.
Bernhardt (Lenoir, North Carolina)
Bernhardt was founded in 1889 in Lenoir, North Carolina, by John Mathias Bernhardt and has now become one of the USA’s largest family-owned furniture companies. They craft quality home furniture for the living room, bedroom, dining room, home office and more. Eight of their manufacturing facilities are in North Carolina.
King Hickory (Hickory, North Carolina)
King Hickory is a family-owned business founded in 1958 in Hickory, North Carolina. More than 50 years later, Hickory and the Catawba Valley area are now known around the world for the manufacturing of upholstered furniture. They are known for offering kiln-dried hardwoods in their furniture frames and for hiring master craftsmen to carefully build each piece of furniture.
Hyde Park (Texas)
The Hyde Park Collection is a build-your-own furniture option exclusive to Watson’s. Create the exact contemporary sofa, armchair, loveseat or sectional you want. You choose each component — leather color, arms, cushions, legs and welt — from the comfort of your own home or in store with the help of a designer. Your furniture will be built entirely in Texas and shipped to your door in just a matter of weeks.
Palliser (Winnipeg, Manitoba in Canada)
Although not American made, Palliser’s home theater seating sets and sectionals are designed and manufactured in North America. Palliser is an internationally recognized leader in home theater seating. Each piece of furniture is handcrafted with quality leather or fabric and durable frames, as well as cutting-edge motion technology.
Bermex (Louiseville, Quebec, Canada)
Similarly, Bermex — one of the global leaders in solid wood dining furniture — is one of our neighbors to the north. The Canadian company prides itself on responsible and sustainable development practices and chooses birch trees grown in North American forests. A family owned-business, Bermex inspects each component individually to ensure the highest standard of quality.
American Furniture is Highly Customizable
We know many people already associate furniture made in the USA with higher quality, from the materials to the manufacturing process itself.
Furniture made in the USA is also easier to customize so you can get exactly what you want — from the color of the fabric or leather used to the materials you want (or don’t want).
Here are some of the key ways you can customize furniture made in America and North America:
Variety of price points, from affordable to high end: Whether you’re on a tight budget or you’re looking for a high-end option built to last, American-made furniture brands offer options for any budget. Every item you buy from Watson’s is also covered under our Lowest Price Guarantee.
Configuration or layout options: American-made furniture features a variety of configurations to fit any room, regardless of the size or layout. With many of the sofas or sectionals we carry, you can easily customize the layout. Want to flip the chaise lounge to the other side, or add an extra seat in the middle? No problem.
Fabric options are endless: Leather, velvet, and linen are just a few of the upholstery options available on furniture made in the US. You can often choose from thousands of colors or designs -- and often at no extra charge, too. Learn more about our Custom Furniture program here.
More design styles to choose from: Furniture made in the USA tends to be available in a wider selection of design styles. Whether you’re shopping for a sofa, sectional or other furniture, you can choose from contemporary, traditional, mid-century modern, farmhouse and more.
If you like the idea of customizing, you’ll love Watson's custom furniture program.
Options will vary by brand, but you can often choose your own color, fabric, layout, finishes and more. We do not add any design or customization fees.
Many customers discover that custom is far more affordable than they expected, with options at every price point. See more about our custom furniture program here.
Construction & Materials Matter in American-made Furniture
Furniture should be built to last.
Two of the most common ways that manufacturers cut costs — synthetic materials and relying on computers and machines, instead of humans — can negatively impact both the durability and quality of your furniture.
In American-made furniture, you’ll often find more choices that prioritize natural materials and a high quality, handcrafted manufacturing process.
It will just come down to your personal preferences, what’s important to you and your budget.
Let’s break down some of the most common terms you’ll see for furniture made in the USA so you can make an informed decision about the quality, durability and value.
Down cushions vs. foam cushions
All-natural down cushions are the softest, fluffiest and most luxurious cushions, made for sinking in. Cushions can also be made as a down and feather blend.
(If you choose an all-down cushion, make sure you fluff it up daily. This not only makes the cushions more soft and inviting, but also helps them keep their shape.)
Foam cushions can be manufactured in many ways. You’ll commonly find options made from polyester fiberfill (an affordable option) or high density polyurethane foam (more resilient).
Foam cushions tend to be a cleaner look and more firm and supportive than down.
Particle wood vs. kiln-dried wood
Particle board is a kind of engineered wood, made from the chips and fibers leftover after a tree is milled into lumber. Those fibers are mixed with glue, then fused under heat and pressure and bonded to an artificially laminated surface.
Kiln-dried wood is solid wood that has been dried inside a kiln, which is like a large oven with controlled temperature and humidity. Kiln drying removes about 93 percent of the moisture from the wood, so it resists cracking or warping.
Sinuous-springs system vs. eight-way hand tied
Sinuous-springs are the most common suspension system used in low- to mid-range sofas. They’re made with heavy-gauge steel wires bent into S-shaped coils. They’re known for comfort and durability. They’re also quick to install, something that should be reflected in a more affordable price tag.
Eight-way hand tied is considered the gold standard of sofa suspension and a signal for high-quality manufacturing. The springs are supposed by webbing on the bottom of the sofa, and the top of the springs are secured by twine. That keeps the springs from shifting.
It’s the most labor intensive, which will drive the price tag up, but it’s a high-end choice that should provide years of unwavering support.
Benchmade refers to the manufacturing process where a piece of furniture is crafted primarily by one person. It’s often referred to as handcrafted or artisan-crafted furniture. In most (but not all) cases, it indicates sustainable sourced and the finest, highest quality wood.
Hand-tied and bench made vs. machine made
Hand-tied rugs are handcrafted from start to finish. Wool and silk fibers are spun into yarn by hand, which is then dyed, woven and knotted by hand into rugs.
This is a time-consuming process that requires hours of labor and skill, which can all drive a higher price tag. Thanks to the natural materials and superior manufacturing, though, handmade rugs tend to have a very long life span and can last several generations.
Machine-made rugs often use bleached wool and synthetic fibers. They are made in just minutes with a high-powered industrial loom and multi-needle sewing machine.
Evolution of Motion in Furniture Made in the USA
Motion furniture continues to be a hot trend across all furniture, but especially American-made brands.
When you hear the term “motion furniture,” it means the furniture is made to move — lift chairs, power headrests or footrests, power recline, reclining sectionals and more.
Motion furniture all began with your grandfather’s recliner, the one where you pushed down a stiff lever on the side and the bottom panel raised your feet straight in front of you.
Then manufacturers introduced power, with a cord that plugged into an electrical outlet and a simple touch of a button.
Now, motion furniture is more stylish, more functional and more technology-forward than ever.
The selection of motion seating is becoming increasingly stylish, with slimmer profiles and design styles from contemporary to modern to traditional.
You can also shop motion furniture in more color options than ever. Choose from fabric, leather or faux leather in thousands of colors or patterns.
With the latest motion technology, you can also adjust each piece of the furniture to the exact level you want. Most manufacturers now often cordless battery units so you can easily place your furniture anywhere in your home. Then you can get comfortable with a simple touch of a button.
American manufacturers have made it easier than ever for you to get into the perfect position for comfort while watching TV, napping, reading or playing video games.
Shop motion furniture in sofas, sectionals, chairs, home theater sets and more.
Why Shop American Made Furniture
Now you know you have options at Watson’s for American and North American made furniture.
Here are some of the top reasons our customers say they love to shop furniture that is made in America:
- Support companies to boost the U.S. economy and support domestic jobs
- Reputation for high quality materials and skilled craftsmanship
- High product quality standards that ensure furniture is durable and built to last
- U.S. labor laws and fair wages for employees
- Reducing the carbon footprint and other environmental reasons, from sustainable sourcing of materials to reducing pollution
If you are interested in shopping American or North American made brands, Watson’s has you covered.
Our experts are ready to help you find exactly what you want to fit your budget, your design style and your lifestyle. Contact us now.